Business Fulcrum

Business Fulcrum

Website Designer in Wirral, Merseyside, RG27 8DG

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About the Business
My marketing services are accessibly priced and every project is quoted for with no hidden surprises. You can choose to work with me on an ad hoc or retained basis - to help you decide which would work best for you here's some advice. What am I like to work with? Why not check out my LinkedIn Recommendations?

My core values are expert, incisive, focused, creative and quirky - and I believe that marketing is less about the "glossy" and more about the positioning and the process. In other words constructing an innovative marketing strategy which engages with YOUR target market. So are you struggling with your marketing plan? If I sound like your sort of Marketing Consultant, I'd love to hear from you.
Business Services
Website Design

Website Design

When I meet new clients their website design story is often an unhappy one:

- It was a very expensive purchase
- The finished result is inflexible
- They are complicated to update
- The clients have ended up with predictable words and images - despite several lively conversations to the contrary

Worst of all they were not responsive to smartphones (now an essential with so many of us surfing the web via these). Enough! It's time the clients and I take back control and that's exactly what I have done my making use of an accessibly priced website system that produces slick looking responsive websites that are totally shaped by us.

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Content Marketing

Content Marketing

Just when you feel you've got your head round the wacky world of marketing someone seems to cook up something new. In fact Content Marketing has been in existence for decades but it has come to prominence because of social media. If you are posting on social media you shouldn't be selling but you can be helping.

So Content Marketing is the name for the helpful resources on your website to which you can point from your social media. These take many forms from a pdf to a podcast, from a white paper to a webcast, from a video to a very handy "How to" piece of advice.

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Strategy & tactics

Strategy & tactics

Think "real world marketing" not "text book marketing". You'll hear all sorts of terms being bandied around in response to that 'what is marketing?' question. Terms like: Marketing strategy or marketing mix or marketing campaign. But essentially it's all about differentiating yourself, understanding your potential clients and using engaging communication to put yourself across in a persuasive way. This is often about me enhancing the things you're already doing or introducing new things that you'll actually have time to do.
Location & Hours

The Hurst

Wirral, RG27 8DG
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