About the Business
The recently-departed co-founders of Twitter now working together again under the old Obvious Corp. name (Ev Williams, Biz Stone and Jason Goldman) announced their first official partnership today, with a stealth alpha app called Lift. It's described as a way to help users achieve their goals through positive reinforcement.
It sounds like Twitter in its simplicity and from what I've seen it looks a lot like Twitter too - but with more structure. What's called Lift today was apparently called Mibbles just weeks ago and was described then as "a very simple tracking and encouragement tool." GetMibbles.com now redirects to Lift.do. What was Mibbles all about? Lift has disclosed almost no details about how it works, but you can find a number of hints about it if you look at the previous iteration of the project. It looks like a really interesting idea, too.
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